COM-245: An Introduction to Public Relations
- 3 Credit Hours
- Visual and Performing Arts Department
- Fall 2024
Course Description
A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.
Register for this CourseCOM-245 Sections for Fall 2024
1 Section Offered
COM-245, Section SL1
CRN #26729
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Aug 26th, 2024 – Dec 16th, 2024 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Aug 26th, 2024 – Dec 16th, 2024 |
Day / Time | N/A |