MAR-200: Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Fall 2024
Course Description
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 or BUS 110 with a C or higher AND Math Level 6 Placement (or higher) or MTH 096/098/104/155/160/161/162/165/higher with a C or higher.
Register for this CourseMAR-200 Sections for Fall 2024
5 Sections Offered
MAR-200, Section SL2
CRN #16607
Principles of Marketing-SV
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Sep 23rd, 2024 – Dec 16th, 2024 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Sep 23rd, 2024 – Dec 16th, 2024 |
Day / Time | N/A |
MAR-200, Section 004
CRN #16610
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 11, Room 304 | Aug 26th, 2024 – Dec 16th, 2024 | Monday, Wednesday 2:00 pm - 3:15 pm |
Type | Lecture |
Location | Brighton Campus Building 11, Room 304 |
Date(s) | Aug 26th, 2024 – Dec 16th, 2024 |
Day / Time | Monday, Wednesday 2:00 pm - 3:15 pm |
MAR-200, Section 014
CRN #16616
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 12, Room 229 | Aug 26th, 2024 – Dec 16th, 2024 | Tuesday, Thursday 11:00 am - 12:15 pm |
Type | Lecture |
Location | Brighton Campus Building 12, Room 229 |
Date(s) | Aug 26th, 2024 – Dec 16th, 2024 |
Day / Time | Tuesday, Thursday 11:00 am - 12:15 pm |
MAR-200, Section SL1
CRN #16622
Principles of Marketing-SV
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Aug 26th, 2024 – Dec 16th, 2024 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Aug 26th, 2024 – Dec 16th, 2024 |
Day / Time | N/A |
MAR-200, Section 181
CRN #25959
Remote (Zoom Meeting)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Remote (Zoom Meeting) | Aug 26th, 2024 – Dec 16th, 2024 | Thursday 6:00 pm - 8:45 pm |
Type | Lecture |
Location | Remote (Zoom Meeting) |
Date(s) | Aug 26th, 2024 – Dec 16th, 2024 |
Day / Time | Thursday 6:00 pm - 8:45 pm |